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		Strategic brand management Kevin Lane Keller. building, measuring, and managing brand equity by Keller, Kevin Lane, 1956 [Author]. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Prentice Hall 2006Availability: Items available for loan: Bangalore University Library (2) Call number: 658.834 3 KEL, ... Place hold Log in to add tags Add to cart (remove)
		From brand vision to brand evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony. by De Chernatony, L. (Leslie). Edition: 3rd ed.Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2010Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) . Place hold Log in to add tags Add to cart (remove)
		Creating powerful brands [electronic resource] / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. by De Chernatony, L. (Leslie) \| McDonald, Malcolm, 1951- \| Wallace, Elaine. Edition: 4th ed.Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2011Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) . Place hold Log in to add tags Add to cart (remove)
		Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten. by Riezebos, H. J, 1960- \| Grinten, Jaap van der. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, N.Y. : Routledge, 2012Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) . Place hold Log in to add tags Add to cart (remove)
		Brand India : a global destination by Patil, Dattajirao Y [editor] \| Sharma, J. C [editor] \| Shukla, Manisha Dubey [editor] \| Shinde, Govind P [editor] \| Patil, Vaisali [editor]. Publication details: Mumbai : Himalaya Publishing House, 2012Availability: Items available for loan: Bangalore University Library (1) Call number: 658.827 095 4 PAT. Place hold Log in to add tags Add to cart (remove)
		Case studies on celebrity branding and brand endorsements. by Roy, Kisholoy. Edition: 1st ed. Publication details: New Delhi : Vrinda Publications (P) Ltd, 2010Availability: Items available for loan: Bangalore University Library (4) Call number: 658.827 ROY, ... Place hold Log in to add tags Add to cart (remove)
		Brand management : text and cases. by Kumar, Niraj \| Tripathi, Paras. Publication details: Mumbai : Himalaya Publishing House Pvt. Ltd, 2015Availability: Items available for loan: Bangalore University Library (1) Call number: 658.827 KUM. Place hold Log in to add tags Add to cart (remove)
		Brand management by Patel, Thakor, B. Publication details: New Delhi : Cyber Tech Publications, 2015Availability: Items available for loan: Bangalore University Library (1) Call number: 658.827 PAT. Place hold Log in to add tags Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity. by Keller, Kevin Lane \| Parameswaran, Ambi, M.G \| Jacob, Isaac. Edition: 4th imp.ed. Publication details: Chennai : Pearson education Pvt. Ltd, 2015Availability: Items available for loan: Bangalore University Library (1) Call number: 658.827 KEL. Not available: Checked out (1). Place hold Log in to add tags Add to cart (remove)
		B2B brand management Kotler, Philip by Kotler, Philip \| Pfoertsch, Waldemar. Publication details: GermanyL: Springer, 2006Availability: Items available for loan: Bangalore University Library (2) Call number: 658.827 KOT, ... Place hold Log in to add tags Add to cart (remove)

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