From brand vision to brand evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.

By: De Chernatony, L. (Leslie)Material type: TextTextPublication details: Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2010Edition: 3rd edDescription: xvi, 376 p. : ill. (some col.), col. portISBN: 9780080966649 (e-book : PDF)Subject(s): Product management | Brand name productsGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.
Contents:
pt. 1. The changed notion of brand management -- pt. 2. Planning for integrated brands -- pt. 3. Employing the brand-building process.
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Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF000802

Includes bibliographical references (p. [361]-370) and index.

pt. 1. The changed notion of brand management -- pt. 2. Planning for integrated brands -- pt. 3. Employing the brand-building process.

Also available in print edition.

Mode of access: World Wide Web.

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