Brand management : text and cases.
Publication details: Mumbai : Himalaya Publishing House Pvt. Ltd, 2015Description: 341 p. ; 20*26 cmISBN: 9789352028474Subject(s): Product management | Brand name products management | Brand power | Brand communicationDDC classification: 658.827Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bangalore University Library Reference | Management | 658.827 KUM (Browse shelf (Opens below)) | Available | 365795 |
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