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Strategic brand management Kevin Lane Keller. building, measuring, and managing brand equity

By: Keller, Kevin Lane, 1956 [Author]Material type: Text

TextLanguage: English Publication details: New Delhi Prentice Hall 2006Edition: 2nd edDescription: xxvii816p 24 cmISBN: 8177584871Subject(s): Brand name products -- ManagementDDC classification: 658.8/27

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Bangalore University Library CL	658.834 3 KEL (Browse shelf (Opens below))	Available		313454
Books	Bangalore University Library CL	658.8/27 KEL (Browse shelf (Opens below))	Available		308177

Includes bibliographical references and index.

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