B2B brand management Kotler, Philip

By: Kotler, PhilipContributor(s): Pfoertsch, WaldemarPublication details: GermanyL: Springer, 2006Description: xvi, 351 p. ; 20 cmISBN: 9783540253600Subject(s): Brand name products | Brand name products--Management | Marketing | Economics | Industrial managementDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
On Display 		Management 658.827 KOT (Browse shelf (Opens below)) Available 375213
Books Books Bangalore University Library
On Display 		Management 658.827 KOT (Browse shelf (Opens below)) Available 375214

It includes index and bibliography.

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