Strategic brand management : building, measuring, and managing brand equity.

By: Keller, Kevin LaneContributor(s): Parameswaran, Ambi, M.G | Jacob, IsaacPublication details: Chennai : Pearson education Pvt. Ltd, 2015Edition: 4th imp.edDescription: xxvii, 577 p. ; 18*26 cmISBN: 9789332542204Subject(s): Brand name products--Management | Product management | Brand name productsDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML 		Management 658.827 KEL (Browse shelf (Opens below)) Checked out 17/07/2025 372480
Books Books Bangalore University Library
Stack ML 		Management 658.827 KEL (Browse shelf (Opens below)) Available 372481

It includes Index.

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