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New perspectives in Marketing Communications Sanjay Jain

by Jain Sanjay | Aagja Jayesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Publication details: Mumbai Himalaya Publishing House 2013Availability: Items available for loan: Bangalore University Library (13) Call number: 658.8 JAI, ...

Services Marketing : Integrating Customer focus across the firm

by Zeithaml, Vararie A | Bitner, Mary Jo | gremler, Dwayne D.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston: McGrawHill, 2009Availability: Items available for loan: Bangalore University Library (2) Call number: 658.8 ZEI, ...

Managing and marketing of financial services

by Indian institute of banking & finance.

Edition: 2nd ed. Publication details: New Delhi : Taxmann Publications (P) Ltd, 2007Availability: Items available for loan: Bangalore University Library (1) Call number: 658.15 IIB.

Innovation Networks [electronic resource] : New Approaches in Modelling and Analyzing / edited by Andreas Pyka, Andrea Scharnhorst.

by Pyka, Andreas [editor.] | Scharnhorst, Andrea [editor.] | SpringerLink (Online service).

Series: Understanding Complex SystemsSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009Online access: Click here to access online Availability: Items available for loan: Bangalore University Library (1) .

Innovation Networks [electronic resource] : New Approaches in Modelling and Analyzing / edited by Andreas Pyka, Andrea Scharnhorst.

by Pyka, Andreas [editor.] | Scharnhorst, Andrea [editor.] | SpringerLink (Online service).

Series: Understanding Complex SystemsSource: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009Online access: Click here to access online Availability: No items available.

The advertising handbook

by Powell, Helen | Harsy, Jonathan [editor] | Hawkin, Sarah [editor] | Macrury, Iain [editor].

Edition: 3rd ed. Publication details: Oxon Routledge, 2009Availability: Items available for loan: Bangalore University Library (1) Call number: 659.103.

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