The advertising handbook

By: Powell, HelenContributor(s): Harsy, Jonathan [editor] | Hawkin, Sarah [editor] | Macrury, Iain [editor]Publication details: Oxon Routledge, 2009Edition: 3rd edDescription: xi, 247 p. ; 15 * 23 cmISBN: 9780415423113Subject(s): Advertising handbook | Integrated marketing | Marketing communications | Advertising regulation
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Reference Reference Bangalore University Library
Reference 		Electronic Media 659.103 (Browse shelf (Opens below)) Available 359005

“It Includes bibliographical reference and index"

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