Services Marketing : Integrating Customer focus across the firm

By: Zeithaml, Vararie AContributor(s): Bitner, Mary Jo | gremler, Dwayne DMaterial type: TextTextPublication details: Boston: McGrawHill, 2009Edition: 5th edDescription: xxviii , 708p. : 26 cmISBN: 9780071263931Subject(s): Marketing | Service Design | Performing Service | Marketing communicationsDDC classification: 658.8 ZEI
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
ML
Business Studies 658.8 ZEI (Browse shelf (Opens below)) Available 348818
Books Books Bangalore University Library
ML
Business Studies 658.8 ZEI (Browse shelf (Opens below)) Available 348817

OB

There are no comments on this title.

to post a comment.

Powered by Koha