Managing and marketing of financial services

Contributor(s): Indian institute of banking & financePublication details: New Delhi : Taxmann Publications (P) Ltd, 2007Edition: 2nd edDescription: (I.1-I.22) 378 p. ; 25 cmISBN: T023000000051Subject(s): Strategic business planning | Marketing the starting point | Segmentation and product devolopment | Marketing communicationsDDC classification: 658.15
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Reference 		General 658.15 IIB (Browse shelf (Opens below)) Available 351355

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