Brand management : text and cases.

By: Kumar, NirajContributor(s): Tripathi, ParasPublication details: Mumbai : Himalaya Publishing House Pvt. Ltd, 2015Description: 341 p. ; 20*26 cmISBN: 9789352028474Subject(s): Product management | Brand name products management | Brand power | Brand communicationDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
Reference Reference Bangalore University Library
Reference 		Management 658.827 KUM (Browse shelf (Opens below)) Available 365795
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658.8 GUP Marketing management : 658.8 KOT Marketing management. 658.8 TRI Fundamentals of marketing : 658.827 KUM Brand management : 658.827 RAI Marketing and brand management. 658.83 BER Marketing research 658.83 BER Marketing research

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