Brand management : (Record no. 248237)

MARC details
000 -LEADER
fixed length control field 00558 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200307b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352028474
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Niraj
245 ## - TITLE STATEMENT
Title Brand management :
Remainder of title text and cases.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai :
Name of publisher, distributor, etc Himalaya Publishing House Pvt. Ltd,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 341 p. ;
Dimensions 20*26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand power
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tripathi, Paras
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
          Management Bangalore University Library Bangalore University Library Reference 24/07/2018 32 1000.00 658.827 KUM 365795 24/07/2018 1250.00 Reference

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