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Brand management :

Kumar, Niraj

Brand management : text and cases. - Mumbai : Himalaya Publishing House Pvt. Ltd, 2015. - 341 p. ; 20*26 cm.

ISBN: 9789352028474

Subjects--Topical Terms:
Product management
Brand name products management
Brand power
Brand communication

Dewey Class. No.: 658.827 / KUM

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