Event marketing and management
Publication details: Noida ; UP : Vikas Publishing House Pvt Ltd, 2003Edition: 1st rep edDescription: xvi, 243 p. ; ill. 26 cmISBN: 9788125914495Subject(s): Event marketing | Why event | Strategic marketing planning | Evaluation of event performanceDDC classification: 658.8| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Reference
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Bangalore University Library Reference | Management | 658.8 GAU (Browse shelf (Opens below)) | Available | 351492 |
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| 658.562 SIN Management of new technologies for global competitiveness | 658.787 KHE Inventory management. | 658.80 CHA Cases in Indian management | 658.8 GAU Event marketing and management | 658.8 GUP Marketing management : | 658.8 KOT Marketing management. | 658.8 TRI Fundamentals of marketing : |
Includes bibliographical references and index.
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