Event marketing and management

Gaur, Sanjaya Singh

Event marketing and management - 1st rep ed. - Noida ; UP : Vikas Publishing House Pvt Ltd, 2003. - xvi, 243 p. ; ill. 26 cm.

Includes bibliographical references and index.

9788125914495


Event marketing
Why event
Strategic marketing planning
Evaluation of event performance

658.8 / GAU

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