Event marketing and management
Gaur, Sanjaya Singh
Event marketing and management - 1st rep ed. - Noida ; UP : Vikas Publishing House Pvt Ltd, 2003. - xvi, 243 p. ; ill. 26 cm.
Includes bibliographical references and index.
9788125914495
Event marketing
Why event
Strategic marketing planning
Evaluation of event performance
658.8 / GAU
Event marketing and management - 1st rep ed. - Noida ; UP : Vikas Publishing House Pvt Ltd, 2003. - xvi, 243 p. ; ill. 26 cm.
Includes bibliographical references and index.
9788125914495
Event marketing
Why event
Strategic marketing planning
Evaluation of event performance
658.8 / GAU