Event marketing and management

By: Gaur, Sanjaya SinghContributor(s): Saggere, Sanjay VPublication details: Noida ; UP : Vikas Publishing House Pvt Ltd, 2003Edition: 1st rep edDescription: xvi, 243 p. ; ill. 26 cmISBN: 9788125914495Subject(s): Event marketing | Why event | Strategic marketing planning | Evaluation of event performanceDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Reference Reference Bangalore University Library
Reference 		Management 658.8 GAU (Browse shelf (Opens below)) Available 351492

Includes bibliographical references and index.

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