Event marketing and management (Record no. 128795)

MARC details
000 -LEADER
fixed length control field 00695 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151215b2003 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788125914495
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GAU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gaur, Sanjaya Singh
245 ## - TITLE STATEMENT
Title Event marketing and management
250 ## - EDITION STATEMENT
Edition statement 1st rep ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Vikas Publishing House Pvt Ltd,
Place of publication, distribution, etc Noida ; UP :
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 243 p. ;
Other physical details ill.
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Event marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Why event
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic marketing planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Evaluation of event performance
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Saggere, Sanjay V
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
          Management Bangalore University Library Bangalore University Library Reference 07/11/2015 425.00   658.8 GAU 351492 07/11/2015 Reference

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