Consumer behavior and marketing research text with cases
Publication details: Mumbai : Himalaya Publishing House, 2005Edition: 2nd rev edDescription: 294 pISBN: 97893520252022Subject(s): Marketing research | Consumer modelling | Motivation | Primary data collection | Research processDDC classification: 658.83Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Reference | Bangalore University Library Reference | Business Studies | 658.83 SUJ (Browse shelf (Opens below)) | Available | 353596 |
It Includes bibliographical references and index
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