Consumer behavior and marketing research (Record no. 140350)
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000 -LEADER | |
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fixed length control field | 00644 a2200217 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160818b2005 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 97893520252022 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | SUJ |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Nair, Suja R |
245 ## - TITLE STATEMENT | |
Title | Consumer behavior and marketing research |
Remainder of title | text with cases |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd rev ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Mumbai : |
Name of publisher, distributor, etc | Himalaya Publishing House, |
Date of publication, distribution, etc | 2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 294 p. ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | It Includes bibliographical references and index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer modelling |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Motivation |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Primary data collection |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Research process |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Business Studies | Bangalore University Library | Bangalore University Library | Reference | 03/03/2016 | 32 | 1560.00 | 658.83 SUJ | 353596 | 03/03/2016 | 1950.00 | Reference |