Consumer behavior and marketing research
Nair, Suja R
Consumer behavior and marketing research text with cases - 2nd rev ed. - Mumbai : Himalaya Publishing House, 2005. - 294 p. ;
It Includes bibliographical references and index
97893520252022
Marketing research
Consumer modelling
Motivation
Primary data collection
Research process
658.83 / SUJ
Consumer behavior and marketing research text with cases - 2nd rev ed. - Mumbai : Himalaya Publishing House, 2005. - 294 p. ;
It Includes bibliographical references and index
97893520252022
Marketing research
Consumer modelling
Motivation
Primary data collection
Research process
658.83 / SUJ