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Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen.

by Rosen, Richard G | Rosen, Jane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Canada. : Wiley, 2009Availability: Items available for loan: Bangalore University Library (1) Call number: 658.8 ROS.

Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen.

by Rosen, Richard G | Rosen, Jane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2009Availability: Items available for loan: Bangalore University Library (1) Call number: 658.8.

Branding India : an incredible story

by Kant, Amitabh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida. : Collins Business, an imprint of HarperCollins Publishers India, a joint venture with the India Today Group, 2009Availability: No items available.

Branding India : an incredible story

by Kant, Amitabh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida. : Collins Business, an imprint of HarperCollins Publishers India, a joint venture with the India Today Group, 2009Availability: Items available for loan: Bangalore University Library (1) Call number: 954 KAN.

Consumer-brand relationships [electronic resource] : theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.

by Fournier, Susan | Breazeale, Michael, 1964- | Fetscherin, Marc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York : Routledge, 2012Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) .

Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten.

by Riezebos, H. J, 1960- | Grinten, Jaap van der.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, N.Y. : Routledge, 2012Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) .

The political economy of city branding [electronic resource] / Ari-Veikko Anttiroiko.

by Anttiroiko, Ari-Veikko.

Series: Routledge advances in regional economics, science and policyMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: New York : Routledge, 2014Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) .

Contemplating corporate marketing, identity and communication [electronic resource] / edited by Klement Podnar and John M.T. Balmer.

by Podnar, Klement | Balmer, John M. T.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: London ; New York : Routledge, 2010Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) .

Contemporary perspectives on corporate marketing [electronic resource] : contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M.T. Balmer, Laura Illia and Almudena Gonz�alez del Valle Brena.

by Balmer, John M. T | Illia, Laura | Brena, Almudena Gonz�alez del Valle.

Series: Routledge interpretive marketing research seriesMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: London ; New York : Routledge, 2013Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) .

Branding in governance and public management [electronic resource] / Jasper Eshuis and Erik-Hans Klijn.

by Eshuis, Jasper, 1972- | Klijn, Erik-Hans.

Series: Routledge critical studies in public management ; 8.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: New York : Routledge, 2012Online access: Click here to view Availability: Items available for loan: Bangalore University Library (1) .

Brand India : a global destination

by Patil, Dattajirao Y [editor] | Sharma, J. C [editor] | Shukla, Manisha Dubey [editor] | Shinde, Govind P [editor] | Patil, Vaisali [editor].

Publication details: Mumbai : Himalaya Publishing House, 2012Availability: Items available for loan: Bangalore University Library (1) Call number: 658.827 095 4 PAT.

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