Branding in governance and public management [electronic resource] / Jasper Eshuis and Erik-Hans Klijn.
Material type:
TextSeries: Routledge critical studies in public management ; 8.Publication details: New York : Routledge, 2012Description: 176 p. : illISBN: 9780203145159 (e-book : PDF)Subject(s): Communication in public administration | Public relations and politics | Government publicity | Branding (Marketing)Genre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.| Item type | Current library | Call number | Status | Date due | Barcode |
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e-Books
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Bangalore University Library | Available | BUTF003616 |
Includes bibliographical references (p. [161]-171) and index.
1. The rise of branding in governance processes -- 2. The many faces of branding : definitions, functions, and forms -- 3. Branding to influence perceptions about policy problems and solutions -- 4. Branding to activate, motivate, and bind stakeholders in governance processes -- 5. Brands and the media : communicating with the outside world -- 6. Branding as governance strategy -- 7. Risks and limits of branding -- 8. Brands and governance : towards interactive forms of branding.
Also available in print edition.
Mode of access: World Wide Web.
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