Ethics in marketing [electronic resource] : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero.

Contributor(s): Murphy, Patrick E, 1948- | Laczniak, Eugene R | Prothero, AndreaMaterial type: TextTextPublication details: Abingdon, Oxon ; New York, N.Y. : Routledge, 2012Description: xii, 171 p. : illISBN: 9780203132685 (e-book : PDF)Subject(s): Marketing -- Moral and ethical aspects | Marketing -- Case studiesGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.
Contents:
pt. 1. Background -- pt. 2. Short cases -- pt. 3. Longer cases.
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Holdings
Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF000822

Includes bibliographical references and index.

pt. 1. Background -- pt. 2. Short cases -- pt. 3. Longer cases.

Also available in print edition.

Mode of access: World Wide Web.

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