Ethics in marketing
Ethics in marketing international cases and perspectives / [electronic resource] :
written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero.
- Abingdon, Oxon ; New York, N.Y. : Routledge, 2012.
- xii, 171 p. : ill.
Includes bibliographical references and index.
pt. 1. Background -- pt. 2. Short cases -- pt. 3. Longer cases.
Mode of access: World Wide Web.
9780203132685 (e-book : PDF)
Marketing--Moral and ethical aspects.
Marketing--Case studies.
Electronic books.
Includes bibliographical references and index.
pt. 1. Background -- pt. 2. Short cases -- pt. 3. Longer cases.
Mode of access: World Wide Web.
9780203132685 (e-book : PDF)
Marketing--Moral and ethical aspects.
Marketing--Case studies.
Electronic books.