Social marketing [electronic resource] : from tunes to symphonies / Gerard Hastings and Christine Domegan.

By: Hastings, Gerard (Professor)Contributor(s): Domegan, ChristineMaterial type: TextTextPublication details: London ; New York : Routledge, 2014Edition: 2nd edDescription: xxiv, 526 p. : ill. (some col.)ISBN: 9780203380925 (e-book : PDF)Subject(s): Social marketing -- Handbooks, manuals, etc | Behavior modificationGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Click here to view Also available in print edition.
Contents:
ch. 1. If it works for Coca Cola ... -- ch. 2. Social marketing principles -- ch. 3. The shoulders of giants -- ch. 4. Making it happen : the toolbox -- ch. 5. Research and the art of storytelling -- ch. 6. Only connect -- ch. 7. Competitive analysis -- ch. 8. Critical marketing -- ch. 9. Ethical issues -- ch. 10. The big picture : systems social marketing.
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Holdings
Item type Current library Call number Status Date due Barcode
e-Books e-Books Bangalore University Library
Available BUTF001756

Includes bibliographical references and index.

ch. 1. If it works for Coca Cola ... -- ch. 2. Social marketing principles -- ch. 3. The shoulders of giants -- ch. 4. Making it happen : the toolbox -- ch. 5. Research and the art of storytelling -- ch. 6. Only connect -- ch. 7. Competitive analysis -- ch. 8. Critical marketing -- ch. 9. Ethical issues -- ch. 10. The big picture : systems social marketing.

Also available in print edition.

Mode of access: World Wide Web.

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