Social marketing
Hastings, Gerard (Professor)
Social marketing from tunes to symphonies / [electronic resource] : Gerard Hastings and Christine Domegan. - 2nd ed. - London ; New York : Routledge, 2014. - xxiv, 526 p. : ill. (some col.).
Includes bibliographical references and index.
ch. 1. If it works for Coca Cola ... -- ch. 2. Social marketing principles -- ch. 3. The shoulders of giants -- ch. 4. Making it happen : the toolbox -- ch. 5. Research and the art of storytelling -- ch. 6. Only connect -- ch. 7. Competitive analysis -- ch. 8. Critical marketing -- ch. 9. Ethical issues -- ch. 10. The big picture : systems social marketing.
Mode of access: World Wide Web.
9780203380925 (e-book : PDF)
Social marketing--Handbooks, manuals, etc.
Behavior modification.
Electronic books.
Social marketing from tunes to symphonies / [electronic resource] : Gerard Hastings and Christine Domegan. - 2nd ed. - London ; New York : Routledge, 2014. - xxiv, 526 p. : ill. (some col.).
Includes bibliographical references and index.
ch. 1. If it works for Coca Cola ... -- ch. 2. Social marketing principles -- ch. 3. The shoulders of giants -- ch. 4. Making it happen : the toolbox -- ch. 5. Research and the art of storytelling -- ch. 6. Only connect -- ch. 7. Competitive analysis -- ch. 8. Critical marketing -- ch. 9. Ethical issues -- ch. 10. The big picture : systems social marketing.
Mode of access: World Wide Web.
9780203380925 (e-book : PDF)
Social marketing--Handbooks, manuals, etc.
Behavior modification.
Electronic books.