MARC details
| 000 -LEADER |
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| fixed length control field |
01532nam a2200337Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9780203380925 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160127152226.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m|||||o||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131007s2014 enka obf 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780203380925 (e-book : PDF) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FlBoTFG |
| Transcribing agency |
FlBoTFG |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5414 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.H37 2014 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
658.8 |
| Item number |
H357 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hastings, Gerard |
| Titles and words associated with a name |
(Professor) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing |
| Medium |
[electronic resource] : |
| Remainder of title |
from tunes to symphonies / |
| Statement of responsibility, etc. |
Gerard Hastings and Christine Domegan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 526 p. : |
| Other physical details |
ill. (some col.). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
ch. 1. If it works for Coca Cola ... -- ch. 2. Social marketing principles -- ch. 3. The shoulders of giants -- ch. 4. Making it happen : the toolbox -- ch. 5. Research and the art of storytelling -- ch. 6. Only connect -- ch. 7. Competitive analysis -- ch. 8. Critical marketing -- ch. 9. Ethical issues -- ch. 10. The big picture : systems social marketing. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available in print edition. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing |
| Form subdivision |
Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Behavior modification. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
lcsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Domegan, Christine. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| International Standard Book Number |
9780415683722 (hardback) |
| -- |
9780415683739 (pbk.) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.tandfebooks.com/isbn/9780203380925">http://www.tandfebooks.com/isbn/9780203380925</a> |
| Public note |
Click here to view |
