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Essentials of Services Marketing: Concepts, Strategies and Cases K Douglas Hoffman and John E G Bateson

by Hoffman, K Douglas | Bateson, John E G [Author].

Series: Dryden Press Series in Marketing ; Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: Bangalore Thomson Learning Inc 2002Availability: Items available for loan: Bangalore University Library (1) Call number: 658.8 HO F B.

Managing Services Marketing Text and Readings

by Bateson, John E G.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hinsdale Dryden Press 1995Availability: Items available for loan: Bangalore University Library (1) Call number: .

Services marketing

by Bateson, John E G.

Edition: 4th ed. Publication details: Cengage Learning, New Delhi : 2011Availability: Items available for loan: Bangalore University Library (1) Call number: 658.8 BAT.

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