Essentials of Services Marketing: Concepts, Strategies and Cases K Douglas Hoffman and John E G Bateson

By: Hoffman, K DouglasContributor(s): Bateson, John E G [Author]Material type: TextTextLanguage: ENG Series: Dryden Press Series in Marketing ; Publication details: Bangalore Thomson Learning Inc 2002Edition: 2nd edDescription: xxi,569pISBN: 0030288924Subject(s): MarketingDDC classification: 658.8
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Item type Current library Call number Status Date due Barcode
Books Books Bangalore University Library
DL 		658.8 HO F B (Browse shelf (Opens below)) Available 290228

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