Services marketing

By: Bateson, John E GPublication details: Cengage Learning, New Delhi : 2011Edition: 4th edDescription: xvii, 468 p. ; ill. 24 cmISBN: 9788131516478; 8131516474Subject(s): Service industries | Tactical services marketing mix | Implementing successful service | Service qulityDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
Stack ML 		Management 658.8 BAT (Browse shelf (Opens below)) Available 351174

It Includes bibliographies and index.

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