B2B brand management Kotler, Philip
Publication details: GermanyL: Springer, 2006Description: xvi, 351 p. ; 20 cmISBN: 9783540253600Subject(s): Brand name products | Brand name products--Management | Marketing | Economics | Industrial managementDDC classification: 658.827| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Bangalore University Library On Display | Management | 658.827 KOT (Browse shelf (Opens below)) | Available | 375213 | |
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Books
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Bangalore University Library On Display | Management | 658.827 KOT (Browse shelf (Opens below)) | Available | 375214 |
Browsing Bangalore University Library shelves, Shelving location: On Display, Collection: Management Close shelf browser (Hides shelf browser)
| 658.8 SWA Digital marketing from fundamentals to future | 658.827 KAM Advertising and brand strategy | 658.827 KOT B2B brand management | 658.827 KOT B2B brand management | 658.827 PAT Brand management | 658.827 RAI Marketing and brand management. | 658.827 VER Strategic management for brand promotion |
It includes index and bibliography.
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