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B2B brand management

Kotler, Philip

B2B brand management Kotler, Philip - GermanyL: Springer, 2006. - xvi, 351 p. ; 20 cm.

It includes index and bibliography.

ISBN: 9783540253600

Subjects--Topical Terms:
Brand name products
Brand name products--Management
Marketing
Economics
Industrial management

Dewey Class. No.: 658.827 / KOT

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