Marketing management

By: Harper , W BoydContributor(s): Walker | Mullins | LarrechePublication details: Boston : McGraw-Hill Education , 2002Description: xii , 524 p . ; 25 cmISBN: 9780071123075Subject(s): Marketing and the marketing management process | Strategic role of marketing | Environmental analysis | Distribution decisions | Promotion decisions | Marketing information and marketing researchDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bangalore University Library
On Display
Management 658.8 HAR (Browse shelf (Opens below)) Available 372799
Books Books Bangalore University Library
On Display
Management 658.8 HAR (Browse shelf (Opens below)) Available 372798
Books Books Bangalore University Library
On Display
Management 658.8 HAR (Browse shelf (Opens below)) Available 372797
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658.8 BUT Strategic marketing management 658.8 HAR Marketing management 658.8 HAR Marketing management 658.8 HAR Marketing management 658.8 HOF Services marketing : 658.8 HOF Services marketing : 658.8 HOF Services marketing :

It includes Index.

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