Marketing management (Record no. 257627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748 a2200253 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210416b2002 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071123075 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harper , W Boyd |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill Education , |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii , 524 p . ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | It includes Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing and the marketing management process |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic role of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Environmental analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Distribution decisions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Promotion decisions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing information and marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larreche |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Bangalore University Library | Bangalore University Library | On Display | 25/06/2020 | 14 | 2212.50 | 1 | 658.8 HAR | 372799 | 11/04/2025 | 17/03/2025 | 2950.00 | Books | |||||
| Management | Bangalore University Library | Bangalore University Library | On Display | 25/06/2020 | 14 | 2212.50 | 658.8 HAR | 372798 | 16/04/2021 | 2950.00 | Books | |||||||
| Management | Bangalore University Library | Bangalore University Library | On Display | 25/06/2020 | 14 | 2212.50 | 658.8 HAR | 372797 | 16/04/2021 | 2950.00 | Books |