Marketing management
Harper , W Boyd
Marketing management - Boston : McGraw-Hill Education , 2002. - xii , 524 p . ; 25 cm.
It includes Index.
9780071123075
Marketing and the marketing management process
Strategic role of marketing
Environmental analysis
Distribution decisions
Promotion decisions
Marketing information and marketing research
658.8 / HAR
Marketing management - Boston : McGraw-Hill Education , 2002. - xii , 524 p . ; 25 cm.
It includes Index.
9780071123075
Marketing and the marketing management process
Strategic role of marketing
Environmental analysis
Distribution decisions
Promotion decisions
Marketing information and marketing research
658.8 / HAR