Strategic brand management : building, measuring, and managing brand equity.
Publication details: Chennai : Pearson education Pvt. Ltd, 2015Edition: 4th imp.edDescription: xxvii, 577 p. ; 18*26 cmISBN: 9789332542204Subject(s): Brand name products--Management | Product management | Brand name productsDDC classification: 658.827| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Bangalore University Library Stack ML | Management | 658.827 KEL (Browse shelf (Opens below)) | Checked out | 17/07/2025 | 372480 |
|
Books
|
Bangalore University Library Stack ML | Management | 658.827 KEL (Browse shelf (Opens below)) | Available | 372481 |
Browsing Bangalore University Library shelves, Shelving location: Stack ML, Collection: Management Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| 658.812 BAT Simple ways to make your customers happy | 658.816 SHA P Pricing management | 658.818 KUM Sales & public relations management | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KUM Brand management : | 658.827 KUM Brand management : |
It includes Index.
There are no comments on this title.