Strategic brand management :
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity. - 4th imp.ed. - Chennai : Pearson education Pvt. Ltd, 2015. - xxvii, 577 p. ; 18*26 cm.
It includes Index.
9789332542204
Brand name products--Management
Product management
Brand name products
658.827 / KEL
Strategic brand management : building, measuring, and managing brand equity. - 4th imp.ed. - Chennai : Pearson education Pvt. Ltd, 2015. - xxvii, 577 p. ; 18*26 cm.
It includes Index.
9789332542204
Brand name products--Management
Product management
Brand name products
658.827 / KEL