The media handbook : a complete guide to advertising media selection, planning, research, and buying.
Publication details: New Yark : Routledge Taylor and Francis Group, 2017Edition: 6th edDescription: xxiii, 227 p. ; 15*23 cmISBN: 9781138689169Subject(s): Marketing channels | Mass media and business | Advertising media planningDDC classification: 659| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Reference
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Bangalore University Library Reference | Communication | 659 KAT (Browse shelf (Opens below)) | Available | 366735 |
Browsing Bangalore University Library shelves, Shelving location: Reference, Collection: Communication Close shelf browser (Hides shelf browser)
| 600 SRI Whose global village? : | 621.321 SCH The automated lighting programmers handbook | 658.45 COR Corporate coommunication | 659 KAT The media handbook : | 659 KAT The media handbook : | 659.1 ALT Advertising creative : strategy copy and design | 659.109 54 LAL Fundamentals of advertising: |
It includes index and appendix
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