The media handbook : a complete guide to advertising media selection, planning, research, and buying.
Publication details: New Yark : Routledge Taylor and Francis Group, 2017Edition: 6th edDescription: xxiii, 227 p. ; 15*23 cmISBN: 9781138689169Subject(s): Marketing channels | Mass media and business | Advertising media planningDDC classification: 659Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bangalore University Library Reference | Communication | 659 KAT (Browse shelf (Opens below)) | Available | 366735 |
It includes index and appendix
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