The media handbook : (Record no. 247504)

MARC details
000 -LEADER
fixed length control field 00640 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200321b2017 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138689169
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number KAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen
245 ## - TITLE STATEMENT
Title The media handbook :
Remainder of title a complete guide to advertising media selection, planning, research, and buying.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Yark :
Name of publisher, distributor, etc Routledge Taylor and Francis Group,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 227 p. ;
Dimensions 15*23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc It includes index and appendix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
          Communication Bangalore University Library Bangalore University Library Reference 25/07/2018 29 3336.20 659 KAT 366735 25/07/2018 4170.25 Reference

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