The media handbook : (Record no. 247504)
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000 -LEADER | |
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fixed length control field | 00640 a2200193 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200321b2017 ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138689169 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Item number | KAT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Katz, Helen |
245 ## - TITLE STATEMENT | |
Title | The media handbook : |
Remainder of title | a complete guide to advertising media selection, planning, research, and buying. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Yark : |
Name of publisher, distributor, etc | Routledge Taylor and Francis Group, |
Date of publication, distribution, etc | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiii, 227 p. ; |
Dimensions | 15*23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | It includes index and appendix |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing channels |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mass media and business |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising media planning |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Communication | Bangalore University Library | Bangalore University Library | Reference | 25/07/2018 | 29 | 3336.20 | 659 KAT | 366735 | 25/07/2018 | 4170.25 | Reference |