Advertising : theory and practice
Publication details: Mumbai : Himalaya Publishing House, 1993Description: 398 p. : ill. ; 14 * 24 cmISBN: 9789350513651Subject(s): Advertising | Marketing mix | Brand and advertisement | Advertising -- HistoryDDC classification: 659.1Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bangalore University Library Stack ML | Commerce | 659.1 CHU (Browse shelf (Opens below)) | Available | 361358 |
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