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Advertising :

Chunawalla S. A.

Advertising : theory and practice - Mumbai : Himalaya Publishing House, 1993. - 398 p. : ill. ; 14 * 24 cm.

ISBN: 9789350513651

Subjects--Topical Terms:
Advertising
Marketing mix
Brand and advertisement
Advertising -- History

Dewey Class. No.: 659.1 / CHU

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