Advertising : (Record no. 240134)

MARC details
000 -LEADER
fixed length control field 00577 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190129b0000 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350513651
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chunawalla S. A.
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title theory and practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai :
Name of publisher, distributor, etc Himalaya Publishing House,
Date of publication, distribution, etc 1993.
300 ## - PHYSICAL DESCRIPTION
Extent 398 p. :
Other physical details ill. ;
Dimensions 14 * 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing mix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand and advertisement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising -- History
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, K. J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sethia, K. C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
          Commerce Bangalore University Library Bangalore University Library Stack ML 30/03/2017 32 600.00   659.1 CHU 361358 31/03/2017 750.00 Books

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