Marketing management : concepts and cases
Publication details: Mumbai : Himalaya Publishing House, 1981Edition: 13th rev. edDescription: 644 p. ; 20 * 24 cmISBN: 9789350970652 Subject(s): Marketing management | Consumer Behaviour | Global marketingDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bangalore University Library On Display | Management | 658.8 SHE (Browse shelf (Opens below)) | Available | 361566 | |
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Bangalore University Library On Display | Management | 658.8 SHE (Browse shelf (Opens below)) | Available | 361565 |
it includes bibliography
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