Marketing management : (Record no. 240096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00620 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180524b1981 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350970652 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sherlekar, S.A. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | concepts and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 644 p. ; |
| Dimensions | 20 * 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | it includes bibliography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishnamoorthy, R |
| Relator term | revised |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Bangalore University Library | Bangalore University Library | On Display | 31/03/2017 | 32 | 1036.00 | 658.8 SHE | 361566 | 04/01/2020 | 1295.00 | Books | |||||||
| Management | Bangalore University Library | Bangalore University Library | On Display | 31/03/2017 | 32 | 1036.00 | 3 | 658.8 SHE | 361565 | 29/06/2022 | 1295.00 | Books | 14/06/2022 |