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Marketing management :

Sherlekar, S.A.

Marketing management : concepts and cases - 13th rev. ed. - Mumbai : Himalaya Publishing House, 1981. - 644 p. ; 20 * 24 cm.

it includes bibliography

ISBN: 9789350970652

Subjects--Topical Terms:
Marketing management
Consumer Behaviour
Global marketing

Dewey Class. No.: 658.8 / SHE

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