International marketing : text and cases
Publication details: Mumbai : Himalaya Publishing House, 2015Edition: 14th rev. edDescription: 400 p. ; 24 * 19 cmISBN: 9780817493524Subject(s): Selection | Strategies | Pricing | PromotionDDC classification: 658.848| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bangalore University Library On Display | Business Studies | 658.848 (Browse shelf (Opens below)) | Available | 354791 |
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| 658.81 KRI Personal selling and sales management | 658.827 KUM Brand management (text & cases ) | 658.834 2 NAI Consumer behaviour and marketing research : | 658.848 International marketing : | 658.954 JAN New perspectives in Indian management | 659.1 CHU Advertising : |
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