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International marketing :

Cherunilam, Francis

International marketing : text and cases - 14th rev. ed. - Mumbai : Himalaya Publishing House, 2015. - 400 p. ; 24 * 19 cm.

ISBN: 9780817493524

Subjects--Topical Terms:
Selection
Strategies
Pricing
Promotion

Dewey Class. No.: 658.848 / CHE

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