Principles and practice of social marketing: an international perspective Rob Donovan, Nadine Henley
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TextPublication details: Cambridge ; New York : Cambridge University Press, 2010Description: xix, 504p. : ill. ; 26 cmISBN: 9780521167376 ; 9781107644328Subject(s): Marketing | Social marketing and change | Principles of marketingDDC classification: 658.8
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University Law College | 658.8 DON.H (Browse shelf (Opens below)) | Available | ULC32202 |
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| 658.57 LPP Research and development cess act, 1986 | 658.75 BAR The Research and Development Cess Act, 1986 | 658.8 Services Marketing : | 658.8 DON.H Principles and practice of social marketing: an international perspective | 658.8 SMI What Money Can't Buy : The Moral Limits of Markets | 658.80028 SHA. E- Marketing : | 659.2 GUP Public relations cases : |
Includes index .
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