Principles and practice of social marketing: an international perspective (Record no. 216736)

MARC details
000 -LEADER
fixed length control field 00675nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160422b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780521167376
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781107644328
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number DON.H
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Donovan, Rob
245 10 - TITLE STATEMENT
Title Principles and practice of social marketing: an international perspective
Statement of responsibility, etc Rob Donovan, Nadine Henley
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cambridge ; New York :
Name of publisher, distributor, etc Cambridge University Press,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 504p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes index .
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing and change
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Principles of marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Henley, Nadine
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
        University Law College University Law College 22/04/2016   658.8 DON.H ULC32202 22/04/2016 Books

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